Julinne & Axel accessoires, a fresh and youthful breath in fashion

Located at 9 rue Maréchal Foch, opposite their first store, this new boutique was an immediate success, offering over 500 references right from the opening.

Taking advantage of the Sunday market, the boutique attracted many curious visitors thanks to its bright window displays and friendly atmosphere. “I choose items that I would want to buy myself. In fact, I am wearing several of them today!” smiles Julinne, the boutique's host, reinforcing the intimate and family-oriented feel of the venture.

Julinne & Axel accessoires, un souffle nouveau et jeune sur la mode

A WARM PLACE Christophe and Nadège do not just want to sell products, but to create a warm place where people enjoy strolling. The boutique, bathed in natural light thanks to large bay windows, reflects this spirit. The space was designed collaboratively, bringing family and friends together around the project.

Together and with love, they completed the fitting-out work, designed the sign, made the shelves, and carefully chose the mango wood furniture, giving the place a true soul and a singular energy.

“The atmosphere is unique, and the feedback from our customers is very positive,” emphasizes Nadège, moved by the initial feedback.

The couple is proud to see their daughter take the reins of this adventure. “Passing on our passion to Julinne is a great joy for us,” they confide. For them, retail is above all about human relationships: listening to customers, understanding their needs, building connections, and loving what you do.

This philosophy made Axel & Julinne a success, and it is now at the heart of Julinne & Axel accessoires. CLOSENESS WITH CUSTOMERS This success is built on this closeness with customers. “Without them, there would be no business,” points out Christophe. Their caring and attentive approach is essential to the growth of their business.

Julinne & Axel offers a wide range of accessories, regularly renewed to surprise customers with each visit. “We plan to introduce new collections every season,” explains Christophe. This approach, already proven in their first boutique, ensures a unique shopping experience.

As the Christmas holidays approach, the selection will be enriched, offering many gift ideas.

Beyond the commercial aspect, this new opening contributes to the dynamism of the town center. By investing in local commerce, Christophe and Nadège actively participate in the vitality of their town. “We love what we do, and this love is what motivates us every day,” concludes Christophe.

“A huge thank you to our family, friends, customers, and fellow merchants for their incredible support in this new adventure. Their help has been essential to us. Thank you also to La Gazette du Var for highlighting our project,” concludes Nadège in turn with emotion.

Whether you are in search of original accessories or gift ideas, Julinne & Axel accessoires is a place not to be missed in the idyllic landscape of La Londe-les-Maures.