ALGAÉE, a natural seaweed-based hair care range
In February, the Toulon-based brand ALGAÉE launched its first natural, eco-designed hair care range, the result of three years of R&D.
The French cosmetics sector now welcomes a newcomer with ALGAÉE, a hair care brand born in Toulon. Founded by Marie Reinaud- Lerey, a biotechnology engineer, the range stands out for its formulation based on brown seaweed from Bretagne and its eco-responsible positioning. Marketing has already begun in France and Europe, marking the culmination of a long-term project.
3 YEARS OF RESEARCH
At the heart of the ALGAÉE project lies a rigorous scientific approach. For three years, Marie Reinaud-Lerey developed a product line combining naturalness and efficacy. The choice fell on brown seaweed harvested in Bretagne, recognized for its beneficial properties. The brand highlights a design intended to minimize its environmental impact, from ingredient selection to packaging. The result is a concise and targeted range, designed to fit easily into daily life. ALGAÉE launched with three essential products forming a complete hair routine: a pre-shampoo treatment, a shampoo, and a conditioner. This offering was developed to meet the needs of active women looking for quick and effective solutions to maintain healthy, silky hair despite a busy schedule. The goal is to offer a premium home care experience, without compromising on quality and respect for the hair.
SYNERGIES OF FEMALE ENTREPRENEURS
ALGAÉE is the result of a local collaboration. Marie Reinaud-Lerey partnered with Audrey Schneider, founder of Studio Baya, a space in Toulon dedicated to sports activities. Their meeting, during an event organized by TVT Innovation and Les Premières Sud, was a real "entrepreneurial spark." Sharing a common vision of feminine, creative, and committed entrepreneurship, they decided to offer ALGAÉE products at Studio Baya. This distribution meets a demand from the studio's clientele, who wish to take care of their hair right after a workout. Finally, the brand shows national and European ambitions, relying on a distribution network that begins with this partnership in Toulon. •