11/15/2026
La gazettedu Var
La gazettedu Var

Contemporary art accessible at €90

The 4th Salon du Petit Format at Villa Frouin offers over 400 original works at a single price.

TEBy The Editorial TeamJournalist 16 November 2026 Reading time: 2 min
L’art contemporain accessible à 90€
L’art contemporain accessible à 90€© La Gazette du Var
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From November 27 to 30, Villa Frouin, a heritage and creation venue on the heights of Hyères-Costebelle, hosts the fourth edition of its Salon du Petit Format.

The event brings together 55 artists selected nationwide and presents over 400 original works. Painting, drawing, photography, sculpture, ceramics, and textile art form a vivid panorama of contemporary creation.

Organized by the association Villa Frouin & Co, this event has established itself as a unique opportunity to acquire art simply, as the end-of-year holidays approach. Admission is free for visitors from 11 a.m. to 7 p.m. over the four days.

Accessibility and support for artists

The principle of the Salon remains unchanged: all works, with a maximum size of 30 × 30 cm, are offered at the single price of €90. This approach aims to make original art accessible to informed art lovers as well as the curious, and to encourage young collectors to take the plunge.

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The commitment to creators is at the core of the project. Indeed, the entirety of each sale amount is paid back to the artist concerned. This model is made possible by providing the villa free of charge and the involvement of a volunteer team that handles reception, advice, and logistics for the event.

Created by artists for artists, the Salon du Petit Format is an event where quality, sharing, encounters, and emotions are at the heart of the experience.

A national selection

For this 2026 edition, the selection committee examined 227 validated applications from more than forty departments, including an Italian artist.

Among the 55 selected talents, combining emerging and established artists, are 197 new applicants, testifying to the dynamism and attractiveness of the show.

The jury based its choices on criteria of singularity in the artistic approach, quality of execution, and consistency across all proposed works. In addition, a rotation policy, limiting an artist's participation to two out of four editions, guarantees a constant renewal of the worlds presented to the public each year.

L’art contemporain accessible à 90€

Photos Philippe OLIVIER.