Size Factory: An Example of a Circular Economy

As part of the "Troc Your Size" operation, the men's fashion boutique specializing in plus sizes organized a major clothing drive until November 1st. Customers were encouraged to bring back wardrobe items they no longer wore.

In exchange, they received a voucher calculated on the original value of the deposited items. To mark the 15th anniversary of its creation, the company increased this voucher, taking it from 10% to 15% of the clothes' initial value.

This initiative combines an economic benefit for the consumer with an ecological benefit for the community.

A virtuous model of circular economy

Beyond its commercial interest, the program is part of a strategy for sustainable development and reuse. Indeed, the collected clothing feeds a second-hand circuit managed by the brand, which has already established dedicated spaces in its stores.

“With this Troc Your Size program, we allow our customers to clear out their closets and save money while doing something good for the planet. Thanks to the clothes brought back by our customers, we were able to open 4 resale corners for second-hand products, which in turn allows us to offer products – especially branded ones – at a very attractive price. A very concrete example of a circular economy! We hope to open 2 more corners with this year's drives,” explains Ambroise Fondeur, CEO of Size Factory.

Since its launch in 2022, the program has proven its effectiveness with more than 18,000 items already collected across the national network.

Fifteen years serving plus-size fashion

Founded in 2011, Size Factory has established itself as a leading player in ready-to-wear for tall and big men. The brand offers a wide and diversified range, with sizes ranging from 2XL to 8XL, thus responding to a demand long neglected by the traditional market.