Christophe Gruel (Promocash): "Professionals are predicting a great summer season"
The manager of Promocash La Farlède is optimistic about the tourism season in Var after a record-breaking customer event.
The distributor for professionals Promocash, managed by Muriel and Christophe Gruel, kicked off the summer season on June 18, bringing together 500 of its clients during its "Journée Entre Pros".
This event, which recorded record attendance, took place under the sign of economic optimism and a historic celebration, that of the 400 years of the Marine nationale.
A day of meetings and exchanges
During this day, restaurant and hotel professionals met more than 30 suppliers, benefited from exclusive commercial offers, and built connections in a friendly atmosphere, punctuated by tastings from the caterer Marin Frères.
For Christophe Gruel, the success of the initiative reflects a renewed dynamism: "This day was highly appreciated by our professional clients. We saw record attendance. Our clients were delighted to discover the many stands of our suppliers and to celebrate at the same time the 400 years of the Marine nationale."
Positive forecasts for tourism in Var
Beyond the success of the event, the exchanges confirmed the positive forecasts for the tourist season in Var.
The manager of Promocash delivers an encouraging economic analysis, based on direct feedback from his clients: "From an economic point of view, professionals are predicting a great summer season which looks promising given a high booking rate. This dynamism will benefit our restaurant clients as much as those dedicated to tourist accommodation."
This optimism is reinforced by an international context that tends to redirect part of the tourist flows towards French destinations. Facing these favorable prospects, the brand is positioning itself as a key partner for professionals in the sector.
A team ready for the season
"With a solid and experienced team, Promocash is preparing to meet a demand that promises to be sustained throughout the summer. The team, which has nearly 70 employees, will be delighted to welcome our clients throughout the summer," concludes Christophe Gruel.
Photos PRESSE AGENCE.