Max Bauer invites President Macron to visit the SICA market in Hyères

Max Bauer was present alongside the interprofession VALHOR and the Association Française du Sapin de Noël Naturel (AFSNN). This was an opportunity for Max Bauer and his colleagues to remind the President of the Republic of the message represented by this majestic Nordmann Christmas tree: "It is the emblem of the entire plant sector and a sign of recognition of the expertise of the French horticultural sector. This splendid tree, 12m high and with a 5m span, reflects the work of the professionals. It is the symbol of the sector's commitment to highlighting the benefits of plants." However, there was an unexpected guest at this Elysée reception! Indeed, what was Isidore the ploughman doing in the salons of the Élysée? After his convalescence on November 20 at the hospital of Hyères and his stand, during the last session of the Chambre d’Agriculture on November 27, he represented the malaise, frustration, and anger experienced by a large number of farmers. Difficulties that the agricultural world carries like a huge ball and chain! Also, on November 30, when Annie Genevard, Minister of Agriculture, spoke of reducing "standards and procedures," she brought a ray of hope to farmers! Granted, a somewhat late realization but, of course, necessary when action is needed to simplify hundreds of regulatory standards. And often useless ones! "During the exchanges with the President, many topics were discussed such as unfair competition, the use of plant protection products, the expectations of the horticultural sector, the presence of the wolf, following an attack in Bormes-les-Mimosas, home of the President's summer residence, and its impact on herds," says Max Bauer. The President, his advisors, and the Minister listened attentively. They gave time to all participants and promised to try to provide answers to their questions. For his part, Max Bauer reiterated his invitation to President Macron to visit the SICA market in Hyères during the peony season. This would be a strong gesture in support of the horticultural sector, including cut flowers. He who asks for nothing gets nothing!

In 2023, the market for natural Christmas trees remained stable:

Out of the 5.9 million trees sold, 5.3 million were natural (89.8%), generating a turnover of nearly 164.4 million euros with an average price of 31.19 euros per tree. The French origin of the tree production is an important choice criterion for 30% of natural Christmas tree buyers. The Christmas tree is a local product that contributes significantly to the local economy. Grown in 47 départements, mainly in regions such as Bourgogne (in Morvan), Bretagne, Alpes, and Limousin, natural Christmas trees are part of the local economic fabric. Their production generates 1,000 permanent jobs and 3,000 seasonal positions.