Clotilde Barois, a passionate designer
In Hyères, where she spent childhood holidays with her grandmother, Clotilde Barois decided to bring her dream to life by opening...
A former chef in the luxury catering sector, Clotilde transformed a period of career transition, following a burnout, into a beautiful entrepreneurial adventure. For five years, she has specialized in jewelry design, starting in the field of dried flowers for weddings, before diversifying her offer with gold-plated jewelry, combining elegance and durability.
METICULOUS ASSEMBLY "I developed an allergy to dried flowers after years of exposure, so I decided to focus on jewelry and launch a ready-to-wear line," she explains. A passionate designer, she stands out for her jewelry made entirely in France. Using noble materials (gold-plated, semi-precious stones, and freshwater pearls), she immerses us in a world where each piece tells a story.
The art of jewelry-making she practices is based on meticulous assembly. Working with quality suppliers, she selects the pearls and stones that will make up her creations.
"It all starts with an idea I imagine and put together using specific techniques. Each creation begins with a drawing, followed by a wax sculpture made by a jeweler in Paris. This wax is then sent to a workshop in Auvergne, where specialized artisans make a silicone mold.
From this mold, they cast pewter and apply a 3-micron gold plating," explains Clotilde. This creative process, involving several players, guarantees 100% unique and French jewelry.
The designer draws her inspiration from nature, particularly in our Sud region, a place dear to her heart. Her latest collection is inspired by the ripples of sand at the bottom of the sea, evoking the beauty of this region which reminds her of childhood and family memories. Passionate, she reinvents fashion by combining traditional craftsmanship and modernity.
With a meticulous creation process, Clotilde regularly travels to Paris to collaborate with a team of pattern makers to create her clothing line. Together, they develop collections that reflect her vision while respecting high quality standards. "I choose the fabrics and finishes, because I want to make clothes like they used to, which is particularly important to me," she says.
Production takes place exclusively in Europe, in workshops selected for their ethical and sustainable practices. Thanks to this approach, Beurlie clothing is characterized by high-quality fabrics and impeccable finishes.
A BEAUTIFUL TRIBUTE The designer's inspirations are deeply rooted in her family, especially her grandmother, a woman of taste who lived in Hyères. It is in her honor that she named her brand Beurlie, a term she frequently used: "She had a keen sense of aesthetics and selected timeless pieces; it is this same passion that I wish to transmit through my creations." For her winter collection, Beurlie offers a 100% wool coat, a chic trousers and waistcoat ensemble, a flowing viscose blouse, cotton gabardine jeans-style trousers...
Clotilde plans to select French and European brands for accessories such as sunglasses, handbags, and shoes, offering a varied range to customers: "my goal is to offer quality pieces at affordable prices, while highlighting creations that are rarely seen."
Clotilde wishes to establish a personalized approach with her customers, listening to them and advising them so that they feel beautiful and confident in their bodies. In addition to sales, Beurlie is a place for meetings and exchanges. The basement space is set up to host creative workshops, body shape and color analysis sessions led by an image consultant, as well as cultural events highlighting local artists.
Lovers of fashion and French craftsmanship can discover this unique universe, where each piece tells a story and where every customer is celebrated.
• The boutique is located at 11 avenue des îles d'Or in Hyères. 06 18 31 54 61 Instagram: @beurlie.officiel Facebook: beurlie.officiel beurlie.fr
Laurette PARAY. Photos by Philippe OLIVIER.