Tradition and respect for the environment for Béatrice Querette

Originally from a Provençal family, she grew up in a house where childhood memories are inseparable from the surrounding nature. Her passion for bees and her experience in luxury would meet in a project combining tradition, quality, and respect for the environment. Thus, after studying at a business school in Paris, Béatrice climbed the ranks in the world of luxury. She worked for giants (Kéring and Louis Vuitton) before spending time in Los Angeles to specialize in visual merchandising. Her journey then led her to London, where she held key positions for the Richemont group, and even founded an in-house school with the Institut Français de la Mode in Paris and the Central Saint Martins School in London. Passionate about aesthetics and product layout, the beekeeper set up her own merchandising consultancy, collaborating with prestigious brands (Hermès, Chanel, and Dior).

RECONNECTING WITH NATURE

But in 2020, the death of her father pushed her to redefine her priorities. She felt the need to reconnect with the land and nature, which led her to return to Hyères. In 2023, Béatrice undertook training in beekeeping, and obtained a Brevet Professionnel Responsable Entreprise Agricole at the Lycée agricole de Hyères, with the ambition of launching a luxury honey brand. "My honey is organic, traceable, and of the best quality. My approach is part of a holistic vision since my hives are made with organic materials and I prioritize the most natural locations for my bees," assures the young producer. Indeed, Béatrice wants to raise public awareness about the importance of bees, which are currently in danger. "Through my story, I want to convey the message of the vital role of bees and the need to preserve their habitat," she explains. She also highlights the quality of her honey, which reflects craftsmanship and the Provençal terroir. With 100 hives currently, Béatrice plans to increase her production to 200 next year. While the world of beekeeping faces challenges such as varroa, the Asian hornet, and climate change, Béatrice Querette is committed to managing her hives with care. "Each harvest is unique, and honey is a true miracle of nature," she concludes, filled with hope for the future of her bees and her business.

Find Béatrice Querette's luxury honey house on Instagram@beatrice.provence