Almanarre Clothing has inaugurated its boutique

It is a successful transformation for the young Var-based brand. After testing its concept through a pop-up store launched in early October, Almanarre Clothing is settling into the commercial landscape of Hyères. The brand, inspired by the world of boardsports and surfing, has opened the doors of its boutique in the heart of the Centr'Azur shopping centre.

The space, located between the Promod and Safe Mobile stores, benefited from several weeks of work to offer an immersion into the "Alma" world. This installation reflects the vitality of local commerce and the capacity of brands to appeal to a general public customer base beyond the circle of insiders.

SURF CULTURE Founded in Hyères, Almanarre Clothing has established itself as a reference for surfwear in the region. Its positioning, at the crossroads of technical clothing and lifestyle, meets a growing demand for authentic and identity-focused products. The boutique offers the entirety of the ready-to-wear and equipment collections for men, women and children, embodying the Mediterranean lifestyle that constitutes the brand's DNA.

For the shopping centre, this opening represents an added value for the site's fashion offering: "The arrival of Almanarre Clothing is part of our commitment to support local players and to offer our visitors a differentiating range, anchored in the region. This opening is the natural extension of a pop-up that was highly popular with our customers," said Pauline Dumas, director of Centr'Azur.

A TERRITORIAL COMMITMENT. Owned by the real estate company Eurocommercial Properties N. V., Centr'Azur continues its strategy of combining national brands and local gems.

The centre, which features around fifty shops, continues to modernise its infrastructure to meet consumer expectations, notably with the upcoming installation of 16 superchargers for electric vehicles in its renovated car park.