"Ça, c’est le Sud" Tour: A Phenomenal Popular Success!
The free concert tour "Ça, c’est le Sud" travelled to 30 towns in the region for its 4th edition.
For its 4th edition, the "Ça, c’est le Sud" tour travelled across the region until August 16 with a series of free concerts.
Organized by the Comité Régional de Tourisme (CRT) Provence-Alpes-Côte d’Azur in partnership with the Région Sud, the musical tour targeted both residents and tourists visiting 30 towns in the region.
An Essential Summer Event
Building on the success of its previous edition, which had gathered more than 100,000 spectators, the event has established itself as a highlight of the summer in Provence-Alpes-Côte d’Azur.
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It aimed to combine artistic excellence and conviviality to celebrate the Mediterranean art of living. Beyond the festive aspect, the tour positioned itself as a lever for promoting the territories, strengthening tourist attractiveness and creating social ties.
The Reaction of François de Canson
“This tour has become in just a few years an essential summer event in our region with more than 100,000 spectators,” highlighted François de Canson, president of the CRT Provence-Alpes-Côte d’Azur and vice-president of the Région Sud.
He added: “Together, residents and holidaymakers, we shared the values that I champion with the Comité Régional de Tourisme Provence-Alpes-Côte d’Azur! Values of hospitality around sustainable and positive tourism that respects residents and nature!”.
Photos Alain BLANCHOT.